👋Hey! It’s Lola

Introducing Flutter & Form | Semi-Custom Branding , where transformation meets stability, and soulful services find their perfect visual home.

Flutter & Form is created for coaches, therapists, and heart-led service providers ready to launch with confidence. At its heart is the butterfly: a timeless symbol of growth, change, and becoming. Paired with a classic font and an earth-inspired palette of greens, beige, and warm terracotta tones, this brand embodies both movement and balance, the flutter of transformation, anchored by the form of trust and professionalism.

This semi-custom brand kit invites your audience into a safe, grounded space while still evoking lightness and possibility. Whether you’re guiding clients through healing, coaching them toward their goals, or creating soulful connections through service, Flutter & Form reflects the beauty of transformation rooted in strength.

✨ Why choose semi-custom branding?

➕ Launch your practice or business with ease — without the full custom price tag

➕ Skip the waitlists and enjoy a refined, professional brand identity in just one week

➕ Trade in cookie-cutter logo kits for a brand that feels truly aligned with your purpose

➕ Start your journey with visuals that naturally connect with the people you’re here to serve

🌿 What you’ll receive:

➕ Primary logo design (colour, black and white)

➕ Secondary logo design (colour, black and white)

➕ Submark design (colour, black and white)

➕ All logos supplied in AI, PDF, PNG and JPG

➕ Earth-inspired colour palette (CMYK, RGB and HEX)

➕ Font structure (with links for any paid fonts)