custom
BRAND DESIGN
Build your brand & elevate your business.
BRANDING + IDENTITY
SMALL BUSINESS BRAND DESIGNER MELBOURNE.
Encapsulate your authentic essence flawlessly.
Are you a therapist or health coach in need of a distinctive branding solution? My Branding packages offer a comprehensive service that delivers a completely original design specifically crafted to encapsulate your identity and fundamental principles. Throughout the process, I am dedicated to ensuring that your branding aligns seamlessly with your unique vision and values.
Embark on the fundamental groundwork of your visual marketing strategy by acquiring a fresh logo that epitomises your brand and business identity.
Crafting a logo that accurately reflects your business branding can often feel like a daunting task. However, with the guidance of industry experts and personalised creative collaboration, the creation of your new logo is within reach. Whether you are launching a new venture or revitalising an existing one, this creative journey promises an extraordinary partnership characterized by open communication and enjoyable experiences.
Best for you if you need cohesive branding that tells the story of your mission and represents both you and your ideal client. This will translate to a distinguished brand identity & website that captures the heartbeat of your work.
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CHOOSE FROM
THE FOLLOWING PACKAGES
CUSTOM BRANDING PACKAGE
THIS PACKAGE IS PERFECT FOR YOU IF:
✓ You're ready remarkable launch for your brand new practice or small business, aiming to make a resounding impact. ✓ If your business has established its presence, your brand requires a revitalising touch and affectionate attention. ✓ You'd like to engage a skilled brand strategist who specialises in empowering women to succeed, ensuring they understand and relate to your journey through their own similar experiences.
CUSTOM BRANDING + SOCIALS PACKAGE
THIS PACKAGE IS PERFECT FOR YOU IF:
✓ You’re ready to elevate your business with the assurance and delight that stems from a purpose-driven brand, along with the essential tools to showcase it prominently across your social media platforms. ✓ You recognise the power of social media as a vital component of your marketing strategy, you are keenly aware of its influence in promoting your business. ✓ You’re wanting to seize the opportunity to make a resounding impact and embrace a fearless approach to your business endeavors, ready to amplify your presence with boldness and grandeur.
PACKAGE NUMBER ONE
THE CUSTOM BRANDING PACKAGE INCLUDES:
THE CUSTOM
BRANDING PACKAGE
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A comprehensive strategy session where we delve into the core essence of your brand, unraveling its purpose, current state, and future trajectory.
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A complete logo package comprising a family of logos (primary logo, secondary logo and submark), custom fonts, a carefully curated colour palette, and distinct design elements tailored specifically for digital and print applications, all designed to reflect your individuality and business identity.
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Access a comprehensive logo file cheat sheet, providing you with clear guidance on the usage of each colour and file type, ensuring you have a solid understanding of how to effectively utilise your logo assets.
-
Benefit from a comprehensive style guide that encompasses font pairings, colours, and a mood board, all meticulously crafted to maintain consistency in your brand vibe and marketing materials, guaranteeing a cohesive and harmonious brand presence.
WHAT YOU'LL RECEIVE
PRIMARY LOGO, SECONDARY LOGO + SUBMARK
PRIMARY LOGO DESIGN: I will provide you with two initial logo concepts, and based on your feedback, I will offer two rounds of revisions to refine the one chosen concept so that perfectly represents your brand.
SECONDARY LOGO DESIGN: In addition to the primary logo, I will create two distinct secondary logo concepts that complement your primary logo. Two rounds of revisions will be provided for the selected concept.
SUBMARK LOGO DESIGN: I will design one submark logo variation that are versatile and can be used in various branding materials. Two rounds of revisions will be offered for the chosen submark logo.
APPROVED LOGO FILE DELIVERABLES
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DIGITAL: JPG, PNG
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PRINT-READY: PDF, JPG
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VECTOR / SOURCE FILE: AI, EPS
ADDITIONAL ITEMS
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BRANDING STYLE GUIDE PDF: Benefit from a comprehensive style guide that encompasses font pairings, colours, and a mood board, all meticulously crafted to maintain consistency in your brand vibe and marketing materials, guaranteeing a cohesive and harmonious brand presence. You will receive one concept and have the opportunity for two rounds of revisions
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FILE FORMATS EXPLAINED PDF: A guide that explains the appropriate usage and application of the provided logo files, helping you make informed decisions in utilising the various formats.
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FULL OWNERSHIP AND COPYRIGHT: You will have complete ownership and copyright of all the logos and branding assets created for your business.
INVESTMENT: $1560.
TIMELINE: 4 Weeks.
CUSTOM
BRANDING PACKAGE PROCESS
Before we begin, you'll receive a branding questionnaire to complete, and I'll request a Pinterest board for inspiration. Your input in these steps will greatly contribute to the successful development of your brand.
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WHAT DO I NEED TO HAVE READY BEFORE I START?Before commencing your website, it is essential that you fulfil the Web Design Brief and provide all your content and imagery.
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HOW FAR IN ADVANCE SHOULD I BOOK MY DESIGN WEEK?I recommend booking as early as possible to secure your spot. It’s also important to allow for enough time to complete your prep work (Template Reframe Website Design Brief form, headshot(s), images, website copy).
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DO YOU SPECIALISE IN COPY?No I don't unfortunately. I highly recommend Shine Copy though, Rachel Green is amazing!
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I ALREADY PURCHASED ONE OF YOUR TEMPLATES. CAN I BOOK IN A TEMPLATE REFRAME?Yes! I’ve worked with several previous customers, so feel free to apply below.
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ARE REVISIONS INCLUDED?TEMPLATE REFRAME PACKAGE #1 Unfortunately no. The Template Reframe (Package #1) process does not include a revision phase. It is specifically designed to deliver a wholly distinctive website within a one-week timeframe, so unfortunately there is no time for revisions. However, don't worry! I'll provide you with all the tools and guidance you need to make tweaks and adjustments on your own, if you decide to customise any part of your new website. A recorded video tutorial will be created and sent to you via a link. This tutorial will be specific to your new website so that you feel confident making changes in the future. TEMPLATE REFRAME PACKAGE #2 Yes. You will receive two revisions during the design phase. Once final approval has been given, additional fees for website editing may apply.
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HOW IS A TEMPLATE REFRAME DIFFERENT FROM A CUSTOM WEBSITE DESIGN?When you hire me to design a custom website, I start from scratch and design a brand and website from the ground up. When you hire me for a Template Reframe, I’ll start with one of my Wix websites as a base, and tailor it to your unique personality and therapeutic style. Custom brand and web design projects can take anywhere from 4-6 weeks to complete, and usually cost between $5000-$10000 My Template Reframe process provides you with a professionally-designed website at a smaller budget.
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DO YOU OFFER PAYMENT PLANS?Hey! It's Lola Creative offers two types of payment options once a quote has been accepted by the client: Full payment upfront. Alternatively, the invoice can be divided into four weekly subscription/direct debit payments. To proceed with this option, credit card, debit card, or bank account details will be required. The payment processing will be facilitated through Paypal. Please note that payment via subscription requires an additional 10% fee for paypal fees.
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CAN YOU HELP ME TRANSFER MY DOMAIN?Yes! Just let me know that you have an existing domain when you fill out your application (additional fees apply).
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WILL OTHER PEOPLE BE ABLE TO PURCHASE THE DESIGN YOU CREATE FOR ME?No. The design that I create for you will not be resold to anyone else.
-
A comprehensive strategy session where we delve into the core essence of your brand, unraveling its purpose, current state, and future trajectory.
-
A complete logo package comprising a family of logos (primary logo, secondary logo and submark), custom fonts, a carefully curated colour palette, and distinct design elements tailored specifically for digital and print applications, all designed to reflect your individuality and business identity.
-
Access a comprehensive logo file cheat sheet, providing you with clear guidance on the usage of each colour and file type, ensuring you have a solid understanding of how to effectively utilise your logo assets.
-
Benefit from a comprehensive style guide that encompasses font pairings, colours, and a mood board, all meticulously crafted to maintain consistency in your brand vibe and marketing materials, guaranteeing a cohesive and harmonious brand presence.
-
Included in the package, you will receive essential branding elements to effectively engage your clients through social media platforms.
PACKAGE NUMBER TWO
THE CUSTOM BRANDING + SOCIALS PACKAGE
THE CUSTOM BRANDING +
SOCIALS PACKAGE INCLUDES:
WHAT YOU'LL RECEIVE
PRIMARY LOGO, SECONDARY LOGO + SUBMARK
PRIMARY LOGO DESIGN: I will provide you with two initial logo concepts, and based on your feedback, I will offer two rounds of revisions to refine the one chosen concept so that perfectly represents your brand.
SECONDARY LOGO DESIGN: In addition to the primary logo, I will create two distinct secondary logo concepts that complement your primary logo. Two rounds of revisions will be provided for the selected concept.
SUBMARK LOGO DESIGN: I will design one submark logo variation that are versatile and can be used in various branding materials. Two rounds of revisions will be offered for the chosen submark logo.
APPROVED LOGO FILE DELIVERABLES
-
DIGITAL: JPG, PNG
-
PRINT-READY: PDF, JPG
-
VECTOR / SOURCE FILE: AI, EPS
BRAND STYLE GUIDE + FORMATS EXPLAINED
-
BRANDING STYLE GUIDE PDF: Benefit from a comprehensive style guide that encompasses font pairings, colours, and a mood board, all meticulously crafted to maintain consistency in your brand vibe and marketing materials, guaranteeing a cohesive and harmonious brand presence. You will receive one concept and have the opportunity for two rounds of revisions.
-
FILE FORMATS EXPLAINED PDF: A guide that explains the appropriate usage and application of the provided logo files, helping you make informed decisions in utilising the various formats.
-
FULL OWNERSHIP AND COPYRIGHT: You will have complete ownership and copyright of all the logos, branding & social assets created for your business.
SOCIAL MEDIA DESIGN + ASSETS
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FACEBOOK COVER DESIGN: A professionally designed cover image that will enhance the visual appeal of your Facebook page, showcasing your brand in a captivating and cohesive manner.
(Includes one concept and two revisions. Deliverable in JPG, PNG formats)
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A SET OF SOCIAL MEDIA TEMPLATES: This set offers a collection of customisable templates suitable for the instagram social media platform. These templates allow you to maintain a consistent visual identity and effectively convey your brand's message across different channels. They are provided in a format compatible with Canva, enabling easy customisation and reusability as needed.
The Social Media Template Set Includes:
INSTAGRAM FEED LAUNCH GRAPHIC TILES x 2: These visually captivating tiles are specifically designed to make a strong impact when introducing your brand on Instagram. They serve as attention-grabbing visuals that create excitement and anticipation among your audience, setting the stage for a successful brand debut.
(Includes one concept and two revisions. Deliverables via Canva)
INSTAGRAM TILE TEMPLATES x 3: These templates are crafted to ensure a cohesive and visually appealing Instagram feed. They provide versatility in presenting your content consistently, whether it's promotional posts, product highlights, or inspirational quotes. The templates offer a visually pleasing framework that aligns with your brand's aesthetic.
(Includes one concept and two revisions. Deliverables via Canva)
INSTAGRAM STORY TEMPLATES x 3: Enhance your storytelling capabilities on Instagram with these engaging story templates. They come with pre-designed layouts and interactive elements, allowing you to share behind-the-scenes moments, product updates, or any narrative you wish to convey effectively. These templates make it effortless to create visually appealing and captivating stories that resonate with your audience.
(Includes one concept and two revisions. Deliverables via Canva)
INSTAGRAM STORY HIGHLIGHT ICONS x 6: Elevate your Instagram profile with these icons that serve as visually appealing markers for organising and highlighting important content. These icons are thoughtfully designed to reflect your brand's identity and contribute to the overall aesthetics of your profile. They add a professional touch, creating a polished and visually cohesive presence. Please note that custom illustrations for each icon can be provided at an additional cost, matching your brand colours.
(Includes one concept and two revisions. Deliverables via Canva + JPG, PNG formats)
And last of all a
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BRANDED EMAIL SIGNATURE: A customised email signature that reflects your brand identity and professionalism. This branded signature will create a lasting impression on your clients and enhance your overall brand consistency. This includes a HTML Signature with Logo, Banner and Social Links that can be copied and pasted into your email signature.
With these branding components, you will be equipped with the necessary tools to establish a strong online presence, effectively engage your target audience, and convey a cohesive brand message across various social media channels.
INVESTMENT: $2360
TIMELINE: 6 Weeks.
CUSTOM
BRANDING + SOCIALS
PACKAGE PROCESS
Before we begin, you'll receive a branding questionnaire to complete, and I'll request a Pinterest board for inspiration. Your input in these steps will greatly contribute to the successful development of your brand.
-
WHAT DO I NEED TO HAVE READY BEFORE I START?Before commencing your website, it is essential that you fulfil the Web Design Brief and provide all your content and imagery.
-
HOW FAR IN ADVANCE SHOULD I BOOK MY DESIGN WEEK?I recommend booking as early as possible to secure your spot. It’s also important to allow for enough time to complete your prep work (Template Reframe Website Design Brief form, headshot(s), images, website copy).
-
DO YOU SPECIALISE IN COPY?No I don't unfortunately. I highly recommend Shine Copy though, Rachel Green is amazing!
-
I ALREADY PURCHASED ONE OF YOUR TEMPLATES. CAN I BOOK IN A TEMPLATE REFRAME?Yes! I’ve worked with several previous customers, so feel free to apply below.
-
ARE REVISIONS INCLUDED?TEMPLATE REFRAME PACKAGE #1 Unfortunately no. The Template Reframe (Package #1) process does not include a revision phase. It is specifically designed to deliver a wholly distinctive website within a one-week timeframe, so unfortunately there is no time for revisions. However, don't worry! I'll provide you with all the tools and guidance you need to make tweaks and adjustments on your own, if you decide to customise any part of your new website. A recorded video tutorial will be created and sent to you via a link. This tutorial will be specific to your new website so that you feel confident making changes in the future. TEMPLATE REFRAME PACKAGE #2 Yes. You will receive two revisions during the design phase. Once final approval has been given, additional fees for website editing may apply.
-
HOW IS A TEMPLATE REFRAME DIFFERENT FROM A CUSTOM WEBSITE DESIGN?When you hire me to design a custom website, I start from scratch and design a brand and website from the ground up. When you hire me for a Template Reframe, I’ll start with one of my Wix websites as a base, and tailor it to your unique personality and therapeutic style. Custom brand and web design projects can take anywhere from 4-6 weeks to complete, and usually cost between $5000-$10000 My Template Reframe process provides you with a professionally-designed website at a smaller budget.
-
DO YOU OFFER PAYMENT PLANS?Hey! It's Lola Creative offers two types of payment options once a quote has been accepted by the client: Full payment upfront. Alternatively, the invoice can be divided into four weekly subscription/direct debit payments. To proceed with this option, credit card, debit card, or bank account details will be required. The payment processing will be facilitated through Paypal. Please note that payment via subscription requires an additional 10% fee for paypal fees.
-
CAN YOU HELP ME TRANSFER MY DOMAIN?Yes! Just let me know that you have an existing domain when you fill out your application (additional fees apply).
-
WILL OTHER PEOPLE BE ABLE TO PURCHASE THE DESIGN YOU CREATE FOR ME?No. The design that I create for you will not be resold to anyone else.
OH MY GOLLY GOSH, COULD THERE BE A BETTER CHICK TO WORK WITH?
Lore has absolutely nailed our branding, website, stationery and promo material. She's the perfect mix of fun and professional and I'm not sure if I've ever worked with a more efficient person in my life! Thank you, Lore! It's been an absolute hoot!!!
Sarah Calin
