SEMI CUSTOM + CUSTOM BRAND DESIGN
build your brand & elevate your business.
BRANDING + IDENTITY
small business brand designer melbourne
My Branding packages ensure your design aligns with your authentic self and values, offering a fresh logo to kickstart your visual marketing strategy. Fun and expert guidance make crafting your perfect logo an exciting adventure. Ideal for cohesive branding that reflects your mission, resonates with you and your ideal client, resulting in a standout brand identity and website.
Let's showcase your true self and values with style!
CHOOSE FROM THE FOLLOWING
branding packages
PACKAGE #1
the semi - custom
Are you looking to enhance your online presence without the complexity and expense of custom design, all while unveiling your refreshed image in just one week? Maybe you're in pursuit of immediate appeal and effortless attraction for your services.
Hurry, there are only five sets of each branding kit available, crafted with small businesses, entrepreneurs and creatives in mind! Seize this exceptional opportunity to establish a lasting impact in your profession.
7 BUSINESS DAYS | $450
Why kick off your upcoming chapter with a customised brand?
✔ Introduce your recently established business with ease and without the premium custom price.
✔ Avoid the lengthy designer waitlists and present a rejuvenated image within days, not months.
✔ Bid farewell to inadequate logo makers and kits that don't quite match your needs.
✔ At last, enjoy a brand that naturally engages your audience right from the outset of your shared journey.
what to expect
✔ A semi-custom visual branding package with a primary logo, alternative logo, and sub mark.
✔ A comprehensive design kit featuring a distinct color palette, image library, and font arrangement.
✔ A personalised visual brand, fine-tuned by a professional (yours truly!) for a quick launch in just 7 days.
what's included?
✔ Primary logo design (colour, black and white)
✔ Secondary logo design (colour, black and white)
✔ Submark design (colour, black and white)
✔ All logos supplied in AI, PDF, PNG and JPG
✔ Colour palette (in CMYK, RGB and HEX)
✔ Font structure (including links for paid fonts)
✔ Brand Board
SEMI CUSTOM BRANDING
how it works
CHOOSE YOUR TEMPLATE
Choose your template from the shop. Please note that there are only FIVE of the one design in stock.
DESIGN MAGIC
Relax and take it easy while I customize your brand design. You'll get to review proofs within the 7-day timeframe, and if needed, you can opt for one round of revisions.
PURCHASE YOUR TEMPLATE
At checkout, provide your business name and HEX codes choices in the checkout notes to adjust the existing colour selections (if any).
RECEIVE YOUR FILES
Once finalised - Say hey! to your forward-thinking visual brand! You now possess logos, a colour palette, fonts, a concise brand board, and an image gallery.
SEMI CUSTOM BRANDING PACKAGE
frequently asked questions
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WEEK 1 - STRATEGY SESSIONIn this phase, let's have a friendly chat over the phone or Zoom. This is our chance to team up and dive deep into your project. Together, we'll go through your questionnaire, making sure we totally get your goals and what you need. Think of this as our starting point for the exciting journey ahead!
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WEEK 2 - DESIGN DEVELOPMENTIn this phase, I'm rolling up my sleeves to bring your ideas to life. You can kick back and relax while I pour my heart into crafting designs that match your vision. No need to worry about the nitty-gritty – I've got it covered, and I'm putting in all the effort needed to make your project shine!
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WEEK 3 - REVISION PHASEIn this important phase, you get to check out the two design concepts I've whipped up and pick the one that truly speaks to your vision. Your input is gold to me, so don't hold back – share any thoughts or ideas to make the chosen concept even better. Your feedback plays a key role in shaping the final result, making sure I capture your brand's true essence and exceed your expectations. Your vision is my priority!
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WEEK 4 - FINAL DELIVERYIn this exciting phase, I'm all set to hand over your fresh branding kit, loaded with all the files your brand needs. This kit has got everything you'll need to rock your brand identity. I want to make sure you're all set and confident, with the know-how to use your brand goodies like a pro. It's all about making your brand shine consistently and professionally, and I've got your back!
PACKAGE #2
the custom logo
Individually tailored to your business, your brand new logo is within reach, accompanied by expert guidance and personalised collaboration. Whether you're embarking on a new business venture or revitalising your existing one, this approach guarantees a meaningful partnership, facilitating effective communication and enhancing positive interactions.
4 WEEKS | $1450
PAYMENT PLANS AVAILABLE
custom logo package details
✔ Let's start our journey with a warm and welcoming strategy session. Together, we'll uncover the heart and soul of your brand, exploring its purpose, where it stands now, and where it's headed in the future.
✔ Get ready for a brand-new look! the logo package includes a full family of logos, custom fonts, a thoughtfully selected colour palette, and unique design elements. Everything is tailored for digital and print use, ensuring your brand's individuality shines through.
✔ The comprehensive brand board is your key to maintaining a consistent brand vibe. It covers font pairings, colours, and even includes a mood board. It's all designed with care to ensure your marketing materials harmoniously reflect your brand's presence.
the benefits of the custom logo package
✔ Boost trust with a custom logo that resonates with small businesses, entrepreneurs & creatives.
✔ A custom logo is like a loyal friend, aligning your brand with your values and building trust with clients.
✔ Create memorable impressions that foster trust with a fresh custom logo.
✔ Your custom design sets you apart, attracting clients who value trust and your unique approach.
what will i receive?
The Logo Package includes two concepts, and two revisions (of each logo version)
Additional revisions are charged at an hourly rate of $120.
You will receive the following files:
✔ Primary logo design (colour, black and white)
✔ Secondary logo design (colour, black and white)
✔ Submark design (colour, black and white)
✔ All logos supplied in AI, PDF, PNG and JPG
✔ Colour palette (in CMYK, RGB and HEX)
✔ Font structure (including links for paid fonts)
✔ Brand Board
CUSTOM LOGO PACKAGE
process
Before we begin, you'll receive a branding questionnaire to complete, and I'll request a Pinterest board for inspiration. Your input in these steps will greatly contribute to the successful development of your brand.
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WEEK 1 - STRATEGY SESSIONIn this phase, let's have a friendly chat over the phone or Zoom. This is our chance to team up and dive deep into your project. Together, we'll go through your questionnaire, making sure we totally get your goals and what you need. Think of this as our starting point for the exciting journey ahead!
-
WEEK 2 - DESIGN DEVELOPMENTIn this phase, I'm rolling up my sleeves to bring your ideas to life. You can kick back and relax while I pour my heart into crafting designs that match your vision. No need to worry about the nitty-gritty – I've got it covered, and I'm putting in all the effort needed to make your project shine!
-
WEEK 3 - REVISION PHASEIn this important phase, you get to check out the two design concepts I've whipped up and pick the one that truly speaks to your vision. Your input is gold to me, so don't hold back – share any thoughts or ideas to make the chosen concept even better. Your feedback plays a key role in shaping the final result, making sure I capture your brand's true essence and exceed your expectations. Your vision is my priority!
-
WEEK 4 - FINAL DELIVERYIn this exciting phase, I'm all set to hand over your fresh branding kit, loaded with all the files your brand needs. This kit has got everything you'll need to rock your brand identity. I want to make sure you're all set and confident, with the know-how to use your brand goodies like a pro. It's all about making your brand shine consistently and professionally, and I've got your back!
PACKAGE #3
custom branding
& socials
Are you a looking to strengthen your business through a purpose-driven brand and impactful social media presence? This package is tailored to meet your needs. It acknowledges the significance of social media in modern marketing and empowers you to boldly amplify your online presence, making a meaningful impact in your field.
4 WEEKS | $2000
PAYMENT PLANS AVAILABLE
custom logo package details
✔ Let's kick things off with an insightful strategy session where we'll dive deep into your brand's heart and soul. Together, we'll uncover its purpose, assess its current status, and chart a course for its future.
✔ Next up, there's an all-inclusive logo package in store for you. You'll receive a whole family of logos, including the primary, secondary, and submark variations. We've also handpicked custom fonts, a tailored colour palette, and unique design elements that can be used online or in print. These elements are all about showcasing your individuality and business identity.
✔ You'll also benefit from a detailed brand board. It covers font pairings, colour schemes, and even a mood board. These components are carefully crafted to maintain a consistent brand vibe and ensure your marketing materials and overall brand presence remain cohesive and harmonious.
✔ I'll also include essential branding elements to supercharge your engagement with clients on various social media platforms. This package is all about helping you shine online and connect with your audience in style.
the benefits of the custom logo package
✔Boost trust with personalised branding and social media assets for coaches, therapists, and healers.
✔ A loyal friend connecting values, building trust. Amplify impact with social media.
✔ Create memorable, trust-building impressions with fresh logo and engaging social media.
✔Unique design sets you apart, attracts trust-seeking clients, and boosts online presence.
what will i receive?
The Custom Logo includes two concepts, and two revisions (of each logo version)
The brand board and social elements includes one concept and two revisions.
Additional revisions are charged at an hourly rate of $120.
You will receive the following files:
✔ Primary logo design (colour, black and white)
✔ Secondary logo design (colour, black and white)
✔ Submark design (colour, black and white)
✔ All logos supplied in AI, PDF, PNG and JPG
✔ Colour palette (in CMYK, RGB and HEX)
✔ Font structure (including links for paid fonts)
✔ Brand Board
✔ Facebook Cover Design: We'll create a captivating Facebook cover image that aligns with your brand. (JPG and PNG formats).
✔ Social Media Canva Templates: A set of customisable Instagram templates made in Canva for a cohesive visual identity across platforms. (also supplied in JPG and PNG formats).
These include:
Instagram Feed Launch Graphics (x2)
Instagram Tile Templates (x3)
Instagram Story Templates (x3)
Instagram Story Highlight Icons (x6) (utilising sub mark logo with brand colours)
✔ Branded Email Signature: A customised email signature with logo, banner, and social links for a professional and consistent brand image.
CUSTOM
branding and socials
package process
Before we begin, you'll receive a branding questionnaire to complete, and I'll request a Pinterest board for inspiration. Your input in these steps will greatly contribute to the successful development of your brand.
-
WEEK 1 - STRATEGY SESSIONIn this phase, let's have a friendly chat over the phone or Zoom. This is our chance to team up and dive deep into your project. Together, we'll go through your questionnaire, making sure we totally get your goals and what you need. Think of this as our starting point for the exciting journey ahead!
-
WEEK 2 - DESIGN DEVELOPMENTIn this phase, I'm rolling up my sleeves to bring your ideas to life. You can kick back and relax while I pour my heart into crafting designs that match your vision. No need to worry about the nitty-gritty – I've got it covered, and I'm putting in all the effort needed to make your project shine!
-
WEEK 3 - REVISION PHASEIn this important phase, you get to check out the two design concepts I've whipped up and pick the one that truly speaks to your vision. Your input is gold to me, so don't hold back – share any thoughts or ideas to make the chosen concept even better. Your feedback plays a key role in shaping the final result, making sure I capture your brand's true essence and exceed your expectations. Your vision is my priority!
-
WEEK 4 - FINAL DELIVERYIn this exciting phase, I'm all set to hand over your fresh branding kit, loaded with all the files your brand needs. This kit has got everything you'll need to rock your brand identity. I want to make sure you're all set and confident, with the know-how to use your brand goodies like a pro. It's all about making your brand shine consistently and professionally, and I've got your back!
Oh my golly gosh, could there be a better chick to work with?
Lore has absolutely nailed our branding, website, stationery and promo material. She's the perfect mix of fun and professional and I'm not sure if I've ever worked with a more efficient person in my life! Thank you, Lore! It's been an absolute hoot!!!
Sarah Calin
