Wix vs WordPress for Wellness Professionals: Why Wix Is the Better Choice for Heart-Led Businesses
- Lola
- Jul 29
- 3 min read
If you’re a therapist, coach, healer or creative wellness professional, your website should feel like an extension of your practice—a calm, trustworthy, aligned space that reflects your energy and invites connection. But when it comes to how to build that site, the two most common platforms—Wix and WordPress—can feel worlds apart.
Here’s the truth: both platforms can work. But for service-based businesses who value ease, flexibility, and a more intuitive approach to tech, Wix is hands-down the better choice.
Let’s unpack why.
1. Ease of Use ➕ Manage It Yourself—No Developer Needed
Wix is made for people who don’t want to mess with plugins, code, or endless backend maintenance. Its drag-and-drop editor means you can update your text, upload images, add a new page or tweak your layout anytime—without relying on a developer or learning HTML.
WordPress, on the other hand, has a steeper learning curve. It’s open-source and powerful, but with that power comes complexity. If you’re not tech-savvy or don’t have time to manage it, it can quickly become overwhelming.
For wellness professionals focused on serving clients, not battling tech—Wix offers peace of mind.
2. Design Freedom ➕ Create a Calm, Aligned Client Experience
Wix allows for full creative freedom without needing custom code. Fonts, colours, layout, image placement—you’re not locked into rigid templates. That means you can build a space that feels like you.
And in a wellness context, feel matters. First impressions are emotional. Clients want to land on your website and feel safe, seen, and invited in. With Wix, it’s easy to create something elegant, spacious, and aligned with your brand.
While WordPress can achieve stunning results, it often requires a skilled designer/developer to get there. And even then, ongoing edits can be clunky unless you’re using a premium page builder (like Elementor or Divi)—which adds extra cost and complexity.
3. All-in-One Platform ➕ No Plugins, Hosting or Updates to Manage
Wix includes hosting, SSL security, software updates, and mobile optimisation out of the box. You don’t have to worry about backing up your site, updating plugins, or paying for third-party add-ons.
WordPress sites are self-hosted, which means you are responsible for sourcing hosting, installing updates, managing plugins, and maintaining your site security. One outdated plugin can break your site—or leave it vulnerable.
For heart-led business owners who want their website to just work, Wix offers a streamlined, all-in-one approach.
4. Built-In Tools for Booking, SEO & Growth ➕ No Frankenstein Setups
Wix includes a full suite of tools that wellness professionals need:
Bookings & calendar integrations
Email marketing tools
SEO settings (meta descriptions, alt text, headings, etc.)
Blog functionality
Ecommerce (if you sell digital products or courses)
Client forms and automations
In WordPress, every feature requires a plugin (or a third-party integration), which means stitching together multiple tools and hoping they all play nicely. This can lead to a bloated backend, slow load speeds, and ongoing tech maintenance.
5. Designer Support When You Need It ➕ You’re Not Alone
As a Certified Wix Expert, I’ve worked with therapists, coaches and creatives across Australia to build sites that are not only beautiful—but built for growth.
Wix has a strong designer network, helpful documentation, and responsive customer support. And when you’re ready to take things further—whether that’s refining your SEO, adding a lead magnet, or evolving your brand—you can work with someone who gets your industry and your goals.
Final Thoughts: Which Platform Is Right for You?
If you’re a tech-savvy creative who loves to tinker, or you’re building a large-scale content site or membership platform—WordPress might suit you.
But if you’re a wellness professional who values simplicity, flexibility, and a more intuitive approach to business, Wix is the platform I recommend every time. It’s faster to launch, easier to manage, and gives you the freedom to grow without needing a tech degree.
Need help building your wellness website on Wix?
Hey! I’m Lola—designer, strategist, and your go-to gal for branding and websites that feel like you. If you’re a therapist, coach, or creative service provider ready to create a site that connects and converts, I’ve got packages to suit every stage of business.
📩 Or get in touch to chat about your vision