where therapists and coaches should list their services (and why a website still matters most)
Lola- 2 days ago
- 3 min read
If you’re a therapist, coach, or modern helper in private practice, you’ve probably been told to “get listed” in all the right places online. And yes—having your services show up where people are already searching can absolutely help bring in more enquiries.
But here’s the truth: listings alone won’t build trust or convert leads. They help you get found—but your website is what makes people stick around.
Your website is where therapists and coaches should list their services (and why a website still matters most). It’s where potential clients can learn more about your approach, your values, and how you can help them. It gives you credibility, tells your story, and offers a clear, distraction-free path to book with you—which is something directory profiles just can’t do on their own.
So while getting listed is a smart move (and I’ll show you where to do that below), don’t skip the foundational piece: a well-designed, strategic website that reflects the real you.
Now, onto the listings!
Discover where therapists and coaches should list their services (and why a website still matters most)
For Therapists, Counsellors & Mental Health Professionals
These platforms are well-established, SEO-friendly, and trusted by Aussies looking for therapy:
Psychology Today (Australia)
A powerhouse for therapist visibility. Optimised for search engines and widely recognised. You’ll be in good company here.
HealthShare
Connects patients with health professionals, including psychologists and counsellors. Also integrates with GPs, which means potential referral pathways.
ACA & PACFA Directories
If you’re a member, get listed! These are trusted directories that reinforce your professionalism.
Head to Health
A government-backed mental health hub linking Aussies to support services. Great for credibility and visibility.
A global mental health directory with a strong presence in Australia.
For Life, Wellness & Business Coaches
Not all directories are therapy-specific. These are geared more towards coaching services:
The Coaching Directory
Created specifically for Australian coaches—covers executive, life, wellness, and business coaching. Professional, niche, and targeted.
Noomii
A global coaching directory with the option to filter by location and niche. Also includes reviews and built-in lead-gen tools.
LinkedIn Services Marketplace
Optimise your profile, offer your services, and make your visibility work for you. Clients (especially corporate) often search here first.
Yellow Pages Australia
Yes, it’s still a thing—and it ranks surprisingly well for local searches.
Local & Community-Based Listings
Sometimes, leads come from simply showing up in your own digital neighbourhood:
Google Business Profile
An absolute must. It gets you on the map (literally), shows reviews, and boosts local SEO like nothing else.
Bark
A growing lead generation platform for service providers. People use Bark to request help with coaching, counselling, wellness, and more. You’ll receive client leads directly and choose who you respond to.
Facebook Groups & Community Pages
Think suburb-specific groups, mum’s networks, or special interest communities. Gentle interaction + a well-set-up business page = warm leads.
Airtasker (for group coaching or workshops)
Unconventional? Yes. But some coaches use it to promote intro consults or short-format sessions. Low cost, high experimentation potential.
A Few Quick Tips Before You List
Keep your branding cohesive across all listings—same logo, tone, and key messaging
Use clear calls to action (“Book a free intro call” or “Send an enquiry”)
Optimise for search terms your clients are using (think: “trauma therapist Brisbane” or “ADHD coach Sydney”)
Add professional photos and testimonials where possible
Include booking links or an easy contact form
Want More Eyes on Your Practice?
At Hey! It’s Lola, I help therapists, coaches, and modern helpers build beautiful, strategic Wix websites that work for you—plus offer guidance around branding, SEO, and digital presence. If you’re ready to feel proud of how you show up online, I’d love to help.
Need help with setup, visibility, or branding? Let’s chat.
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