What to Look for in a Website Designer for Your Private Practice

What to Look for in a Website Designer for Your Private Practice

How to Choose the Right Website Designer for Your Private Practice - The essential checklist for therapists who want a website that feels like them—and helps the right clients say yes.

Hiring the right website designer for your private practice can feel like a big step—especially when your work is built on trust, empathy, and real human connection. Your website isn’t just a digital business card. It’s an extension of your practice. It should feel like you, speak to the kinds of clients you support, and reflect the professionalism and safety you offer in every session.

But how do you choose the right designer—especially when there are so many options out there?

Let’s break it down.

1. Look for Industry Understanding (Not Just Pretty Websites)

Choose someone who understands the therapy world—someone who knows what terms you can legally use, what language builds trust, and how to create a welcoming, non-clinical tone that still feels professional. Bonus points if they’ve worked with psychologists, counsellors, or wellness professionals before.

2. Check If They Prioritise Functionality Over Flash

A great website doesn’t just look good—it works well. Your designer should think about user experience:

• Can potential clients easily find what they need?

• Is it mobile-friendly?

• Does it load fast?

• Can you update it without pulling your hair out?

3. Make Sure They Offer Customisation (Not Just Templates)

You’re not generic—your brand shouldn’t be either. Look for designers who offer branding guidance or tailor the design to your tone, colours, and message—not just drop your name into a pre-made template.

4. Ask About SEO & Keyword Strategy

A good designer should understand the basics of SEO & keyword Strategy (or collaborate with someone who does). Even if your practice is mostly referral-based, your website should still be searchable by potential clients.

5. See If They Empower You With Training or Support

After launch, what then? Do they hand you the keys and ghost? Or will they teach you how to make updates, support you with maintenance, or offer follow-up help?

6. Read Reviews (and Trust Your Gut)

Do their past clients speak about feeling seen, supported, and proud of their site? Do the testimonials mention communication, deadlines, or a sense of collaboration?

And finally—do you vibe with them? This is a relationship, not just a transaction.

Want to feel proud (and seen) every time you send someone to your website? I can help.

Ready to create a website that truly reflects your practice? Get in touch today—email me directly or schedule a call to chat through your vision.