How to Use Keywords & SEO on Your Wix Website
- Lola
- Jun 11
- 3 min read
Best Practices for Modern Helpers & Creatives & Service based businesses
Hey! It’s Lola 👋
If you’re a therapist, coach, or creative with a Wix website, you’ve probably heard that “SEO” and “keywords” matter—but what do they actually mean? And where the heck are you meant to put them?
Let’s break it all down in plain English so you can boost your visibility and get found by more of the right people—especially here in Australia.
What Are Keywords, Anyway?
Keywords are the exact words or phrases your ideal clients are typing into Google when they’re looking for someone like you.
Think:
➕ “Melbourne therapist for anxiety”
➕ “Creative branding designer Australia”
➕ “Wix website help for health coaches”
Using the right keywords helps Google connect your website with the people who need you most.
Where Should You Place Keywords on Your Wix Website?
Sprinkle your keywords naturally throughout your site, especially in these spots:
1. Page Titles (SEO Titles)
➕ This is the clickable headline in Google search results
➕ Make sure every page has a unique title that includes your main keyword
➕ Example: Holistic Therapist in Melbourne | Jane Smith Counselling
2. Meta Descriptions
➕ This is the little blurb under your SEO title in search results
➕ Pop your main keyword in there and include a clear call to action
➕ Example: Looking for a Melbourne therapist? Jane Smith offers compassionate counselling for anxiety, stress, and more. Book a session today!
3. Headings (H1, H2, H3)
➕ Use your keyword in the main heading (H1)
➕ Add related keywords to subheadings (H2, H3)
➕ Keep it human, not robotic
4. Body Text
➕ Weave keywords into your paragraphs naturally
➕ Avoid keyword stuffing—write for humans first
5. Image Alt Text
➕ Add descriptive alt text to every image using relevant keywords
➕ This improves SEO and accessibility
6. URLs
➕ Keep your page URLs short, clear, and keyword-rich
7. Wix SEO Settings
➕ Use Wix’s built-in SEO panel to edit page titles, meta descriptions, and more
Good SEO Practices for Wix
➕ Do Keyword Research
Use tools like Google Keyword Planner or Ubersuggest to find out what people are actually searching for.
➕ Get Specific
Niche or location-based keywords work better than general ones.
Example: Brand Designer for Health Coaches Melbourne
➕ Write Like a Human
Clarity, warmth, and value always win.
➕ Keep Content Fresh
Blog posts, testimonials, updates—Google loves a site that’s alive and well.
➕ Use Internal Links
Link to other relevant pages on your site to keep people engaged.
➕ Check Mobile View
Wix is mobile-friendly, but always double-check how things look.
➕ Track Your Progress
Use Wix Analytics or Google Search Console to see what’s working.
Quick SEO Checklist for Your Wix Site
➕ Unique SEO title & meta description for each page
➕ Keywords in headings and body content
➕ Descriptive image alt text
➕ Custom, keyword-rich URLs
➕ Internal links between pages
➕ Fresh content updates
Want Me to Take Care of It for You?
If you’d rather not DIY your SEO, I’ve got you. I offer done-for-you Wix website SEO services—optimising your titles, meta descriptions, keywords, and more so your site shows up where it matters most: in front of your ideal clients.
No jargon. No overwhelm. Just thoughtful, strategic setup that helps your beautiful site get seen.
Contact me to get started or explore my details on my keyword & seo strategy for more info.
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