dopamine colours: how bold hues can energise your brand and creativity

What are dopamine colours?

Ever noticed how some colours just make you feel good? That’s the magic of dopamine colours—those vibrant, joyful shades that can instantly boost your mood and spark creativity.

As a designer, I love weaving dopamine colours into branding, websites, and visual content for modern helpers, creatives, and service providers. Let’s dive into what dopamine colours are, why they work, and how you can use them to energise your business.

what are dopamine colours?

Dopamine colours are bright, bold shades like hot pink, tangerine, lemon yellow, turquoise, and lime green. They’re called “dopamine colours” because they’re known to trigger a little rush of happiness in our brains—think of them as a visual pick-me-up!

why do dopamine colours make us happy?

It’s all about colour psychology. Vibrant dopamine colours can influence our mood and energy by stimulating the release of dopamine, a “feel-good” chemical in the brain. That’s why a pop of dopamine colours in your workspace, website, or branding can make you (and your clients) feel more inspired and motivated.

how to use dopamine colours in your business

You don’t need to overhaul your entire brand to tap into the power of dopamine colours. Here are a few simple ways to add a boost of energy and positivity to your creative work or service-based business:

• Branding: Add a bold dopamine colour as an accent to your logo or brand palette.

• Website Design: Use dopamine colours for buttons, banners, or backgrounds to draw attention and create a welcoming vibe.

• Social Media Content: Experiment with dopamine colour templates, graphics, or photo filters to make your posts pop.

• Workspace: Even your physical space can benefit—try dopamine colour stationery, wall art, or decor for a daily mood lift.

  
  

a ready-to-use dopamine colours palette

Need some inspiration? Here’s a dopamine colours palette to get you started:

• Hot pink

• Tangerine

• Lemon yellow

• Turquoise

• Lime green

Mix and match these dopamine colours to suit your style and brand personality!

ready to play with dopamine colours?

What’s your favourite dopamine colour? Share it in the comments—or, if you’re curious about how to use dopamine colours to energise your brand or website, get in touch or DM me on Instagram @heyitslolacreative. I’m always here to help you bring more joy, creativity, and connection to your business.