Introducing "Mindful Therapy," a captivating brand identity crafted by Hey! It's Lola. This brand represents a psychology clinic founded by Isla Mayne and embodies holistic mental health services. The creative process began with a strategic session, delving into Mindful Therapy's core, purpose, and future direction. The resulting custom branding package includes a primary logo, secondary logo, and submark, complemented by carefully selected fonts and a captivating color palette. Distinct design elements have been tailored for both digital and print applications, creating a cohesive brand presence across all platforms.